ABOUT HOURGLASS
OUR STORY
Hourglass, the cruelty free beauty brand, is known for its innovation and commitment to reinventing luxury cosmetics. Complexion, color and skincare are crafted to be undetectably transformative while effortless to apply. Paradigm products feature cutting-edge formulas with active ingredients and covetable packaging that elevate expectations of how a product should look, feel, and perform.
Since its launch in 2004, Hourglass Cosmetics has been a cruelty free brand. Now, we’re entering a new chapter, redefining what cruelty free really means.
OUR MISSION
We believe beauty and integrity should be synonymous, which is why we are as uncompromising with our products’ performance as we are with our commitment to animals.
Hourglass is a cruelty free brand and has pledged to become completely vegan in 2020. We donate 1% of all profits from hourglasscosmetics.com to our partner, the Nonhuman Rights Project, the only civil rights organization working to secure fundamental rights for animals.
We will continue working towards change because we believe in seeing eye to eye with animals. Like us, they are living beings that experience fear and sadness, pain and loneliness. We will stay true to our mission until they are protected in the beauty industry and beyond.
"With the Eye to Eye campaign, we wanted to capture the humanity in the animal’s eyes."
- Carisa Janes, Hourglass Cosmetics Founder